Promoting yourself
If you work on your own, the 'about us' section will mainly be biographical
information on you, demonstrating the experience that makes you a good
agent and mentioning any high profile sales you have made. If you run
a larger agency, you can also include brief bios of the other agents
you work with. In either case, you should mention when the agency started
- the longer it's been running, the more creditable it will look.
Promoting your authors
Your list of authors doesn't only publicise them. It also shows the
range and quality of your agency. As space isn't a problem on the web,
it's sensible to offer more than just a list of names. You could mention
their best known books, include any other claims to fame such as TV
appearances and, in the case of non-fiction writers, describe their
areas of expertise, It's also a good idea to provide a link to their
websites and encourage them to link back to you. (The more inward links
you have, the higher your chances of good search engine rankings.)
Rights sales
If you decide to include information on rights, you can either list
all the books you represent or pick out a selection that you feel are
particularly marketable. If you decide to state exactly which rights
are still available, make sure you keep this update.
Submission guidelines
It's sensible to include these, even if you're not looking
for new clients. Providing clear details of what you do and don't want
to see may help stem the tide of unsuitable submissions (although it's
unlikely to stop it completely),